Official Brand Kit
THE FMU
Logos, colors and typography for use in all FMU-related media, fan
projects, streams and community content.
Version 1.0 · 2025
Primary Logo
Use on light or neutral backgrounds.
FMU / Core Mark
Primary · Red
Primary · Blue
Red on Beige
White on Black
White on Navy
Monogram
Downloads
Logos for web, print & motion.
For any custom usage or special formats, please contact the FMU admins first.
Color System
Core palette for all FMU visuals.
HEX · RGB
Use FMU Red as the primary accent color, FMU Blue for dark backgrounds, and Beige for neutral surfaces and highlights.
Typography
Display & supporting fonts.
AVIANZ — DISPLAY
Primary logotype and key headlines use the Avianz typeface under a commercial license. Do not redistribute the font files. For UI and long-form text, use a clean system sans-serif.
Primary logotype and key headlines use the Avianz typeface under a commercial license. Do not redistribute the font files. For UI and long-form text, use a clean system sans-serif.
Recommended system stack:
system-ui, -apple-system, "Segoe UI", sans-serif
Font Licensing
Avianz is a paid typeface.
The Avianz font is licensed for FMU use only and may not be shared or embedded in other projects. If you work on official FMU design assets, please contact the admins for access and guidelines.
Usage Guidelines
Maintain consistency across all platforms.
Logo – Do
- Leave clear space equal to the height of “F”.
- Use official color combinations only.
- Use SVG for web and PNG/PDF for print.
- Prefer the primary horizontal logo when possible.
Logo – Don’t
- Do not stretch, skew or rotate the logo.
- Do not add shadows, outlines or extra effects.
- Do not place on busy or low-contrast backgrounds.
- Do not change the wordmark or letter spacing.
Community
- Tag @FMU on social media.
- For large-scale use, contact the FMU admins.
- Share previews with the community for quick feedback.
Need to use the FMU brand in a way not covered here? Contact the admins first.